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One of the most important factors to consider when choosing bath towels is the GSM, or grams per square meter. This measurement indicates the density and weight of the towel, which directly affects its absorbency and drying speed. A GSM of 400-600 is considered standard for bath towels, offering a balance between softness and absorbency. If you prefer a more luxurious experience, opt for towels with a higher GSM, while lower GSM towels are great for quick-drying and travel purposes.
